Megatrends and Media 2021

General information

Date: 21^st April 2021
Time: 01.30 pm
Place: Faculty of Mass Media Communication UCM in Trnava.
Venue: ONLINE

Megatrends and Media, the international scientific conference held annually by the Faculty of Mass Media Communication UCM in Trnava has become a traditional event attended and supported by renowned media studies theorists and researchers as well as media professionals. The goal of the conference is to present and exchange the current knowledge and experience reflecting media and trends connected to them nowadays (for more details, please see annotations of the individual sections).

Programme

• 01.30 pm Conference starting speech
• 01.45 pm – 05.00 pm Conference duration
• 05.00 pm – 06.00 pm Time break
• 06.00 pm – 07.00 pm Evening discussion
• 07.00 pm End of conference

Live stream will be broadcast via this web and Facebook FMK UCM. 

Files to download: 

• MM2021 - Program [1.4 MB, application/pdf]

Conference fee

• 100 € – a conference paper in English (these papers will be published in double-blind peer reviewed conference proceedings, and then submitted for evaluation to renowned international citation databases Web of Science, Scopus, ERIH PLUS, EBSCO). The fee does not change depending on the number of co-authors or the manuscript’s length.
• 70 € – conference papers written in Slovak, Czech, Polish or conference papers submitted in different languages (to be published in standard double-blind peer reviewed conference proceedings). The fee does not change depending on the number of co-authors or the manuscript’s length.

Summary of the most important dates and information:

• 4^th April 2021 – deadline for filling the electronic registration / annotation submission
• 15^th May 2021 – deadline for submitting your conference papers (having the annotation approved)
• 21^st April 2021 – date of the conference

Electronic application form

In case you encounter any trouble while filling and submitting the electronic application form or we can be of any other assistance, please do not hesitate to contact us.

Sections

Discussion sessions will be divided into the following sections:

1. Infotainment
2. Edutainment
3. Marketainment
4. Digitainment

1. Infotainment

Chairs:

1. Prof. PhDr. Miloš Mistrík, DrSc.
2. Prof. PhDr. Hana Pravdová, PhD.
3. Assoc. Prof. dr. sc. Ivana Bestvina Bukvić, Ph.D.
4. Assoc. Prof. PhDr. Jana Radošinská, PhD.

DISCUSSION TOPICS:

• Structural transformation of media industries during the pandemic.
• Current risks and opportunities emerging within the business of filmmaking, music production, television industry, or in relation to journalism.
• Social, cultural, economic and political consequences of COVID-19 in the context of media communication.
• New trends in producing media entertainment. Merging the serious and the amusing.
• Escapism and changes in collective mentality during the pandemic.
• Volatile preferences of media audiences and their taste patterns.

2. Edutainment

Chairs:

1. Prof. PhDr. Slavomír Gálik, PhD.
2. Prof. Dr. Evgeny A. Kozhemyakin
3. Assoc. Prof. PhDr. Viera Kačinová, PhD.
4. Assoc. Prof. Mgr. Norbert Vrabec, PhD.

DISCUSSION TOPICS:

• Ethical and legislative questions of media production during the corona crisis.
• Strengths and weaknesses of distanced education resulting from application of digital technologies.
• Entertaining forms of education and their practical use in relation to media technologies.
• Fight against disinformation and conspiracies, their debunking and proper interpretation. Hybrid threats and hybrid protection measures.
• Challenges of fostering media literacy and other kinds of literacies.

3.  Marketainment

Chairs:

1. Prof. Dr. Jörg Matthes
2. Assoc. Prof. PhDr. Ľudmila Čábyová, PhD.
3. Mgr. et Bc. Vladimíra Jurišová, PhD.
4. Mgr. Peter Krajčovič, PhD.

DISCUSSION TOPICS:

• Marketing and marketing communication during the pandemic.
• New challenges and future of marketing communication after the pandemic.
• Changes in consumer patterns and shopping behaviour resulting from decreased mobility and ongoing or repeated lockdowns.
• Importance of Public Relations and Media Relations in the time of the coronavirus pandemic.
• Social Media Marketing yesterday, today and tomorrow.

4. Digitainment

Chairs:

1. Assoc. Prof. Mgr. Juraj Malíček, PhD.
2. Assoc. Prof. PhDr. Ján Višňovský, PhD.
3. Mgr. Zdenko Mago, PhD.
4. Mgr. Magdaléna Švecová, PhD.

DISCUSSION TOPICS:

• New trends in the digital games industry. Technological innovation in virtual communication.
• Playful Media – gaming devices and digital entertainment. Digital Games: art or fun?
• Going outside: Location-based games as a method of spending free time during the quarantine. Digital games and their roles in terms of long-term social isolation.
• E-sports and how they help “real” sports during the pandemic.
• Gaming subcultures and digital fandoms.
• Game Studies and how to teach it. 

Guidelines for authors

Submission of annotations: 4^th April 2021 
Submission of papers: 15^th May 2021

Please send your papers in English, Slovak, Czech or other language (a manuscript must not exceed the range of 15 pages) including abstracts, key words (abstracts and key words are to be submitted in two language versions – in original language of the paper and English), illustrations, charts and bibliography in text editor MS Word by the date mentioned above to the e-mail address: megatrends.media(at)fmk.sk.

We kindly ask you to use the pre-set paper template available below.

Text format

• Font type: Times New Roman
• Font size: 12 pt
• Alignment: justified
• Spacing: 1
• All margins: top and bottom 2,5 cm, right and left 2 cm.
• Chart description: above the chart, including the reference.
• Illustration description: under the illustration, including the reference.
• Bibliographic references or notes: please use numbered footnotes on the relevant page in accordance with citation rules.

Content arrangement of the paper

Please see paper template available below.

• Title of the paper in English (14 pt, bold, CAPITAL letters, align centre),
• Name and surname of the author/authors (14 pt, italics, align centre),
• Abstract in English – max. 15 lines,
• Key words in English – max. 10 words,
• Titles of the chapters (14 pt, bold),
• Text of the paper,
• List of references – according to FMK´s citation rules,
• Contact details – name(s) of the author/authors with full academic degrees, name and address of the affiliated organisation, e-mail(s) of the author/authors (align left).

In case the contributions meet the given requirements, the received papers will be published in peer-reviewed conference proceedings. All texts as submitted must be original, so-far-unpublished (please see the Editorial Policy tab).

Conference outputs:

• English-written electronic conference proceedings submitted for evaluation to citation databases Web of Science, Scopus, ERIH PLUS, EBSCO (please note that the included texts have to meet all formal, content and ethical requirements related to Anglo-Saxon academic writing; the highest quality of professional translation to English is required).
• Electronic conference proceedings that include papers submitted by authors who wish to publish their conference contributions in Slovak, Czech, Polish or any other language than in English.

Important notice: We would like to inform you that all submitted annotations of conference papers will be assessed by the Scientific Committee of Megatrends and Media. Please note that the annotations have to match all scientific, linguistic, stylistic and ethical criteria related to academic publishing.

Files to download:

• Megatrends and Media: template of contribution [84.5 KB, application/msword]

Editorial Policy

„Megatrends and Media“ are scientific peer reviewed conference proceedings published annu­ally by the Faculty of Mass Media Communication at UCM in Trnava. The proceedings are dedicated to present the most significant theoretical, research and professional contributions to the international scientific conference “Megatrends and Media” in order to provide the selected pa­pers with wider scientific and professional recognition.

Files to download:

• Megatrends and Media: Editorial Policy [312.0 KB, application/pdf]

List of reviewers

Prof. PhDr. Miloš Mistrík, DrSc.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Prof. PhDr. Nataliya Panasenko, DrSc.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Prof. Diab Al-Badayneh
Mutah University, Amman, Jordan

Prof. Dr. Peter A. Bruck, Ph.D.
Research Studios Austria Forschungsgesellschaft mbH, Austria 

Prof. David Buckingham, PhD., MA, BA
Loughborough University, United Kingdom 

Prof. Dr. Mark Deuze
University of Amsterdam, the Netherlands

Prof. Dr. Alexander Fedorov
Anton Chekhov Taganrog State Pedagogical Institute, Russian Federation 

Prof. PhDr. Slavomír Gálik, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Prof. Dr. sc. Denis Jelačić
The University of Zagreb, Croatia

Prof. Dr. Friedrich Krotz
University of Bremen, Germany

Prof. PhDr. Hana Pravdová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Prof. Jozef M. M. Ritzen
The United Nations University, The Netherlands  Assoc.

Prof. José Manuel Pérez Tornero, PhD.
Universitat Autonoma de Barcelona, Spain

Prof. PhDr. Ľudmila Čábyová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Assoc. Prof. Krzysztof Gajdka, PhD.
University of Economics in Katowice, Poland  Assoc.

Prof. PhDr. Marek Hrubec, Ph.D.
Centre of Global Studies, Czech Academy of Sciences, Czech Republic 

Assoc. Prof. PhDr. Zora Hudíková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Assoc. Prof. PhDr. Jana Radošinská, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Assoc. Prof. Mgr. Ondřej Roubal, Ph.D.
University of Finance and Administration, Czech Republic  Assoc.

Prof. Mgr. Art. Jozef Sedlák
University of Ss. Cyril and Methodius in Trnava, Slovak Republic  Assoc.

Prof. Stefan Stanciugelu, Ph.D.
National University of Political Studies and Public Administration in Bucharest, Romania Assoc.

Prof. Andrei Taranu, PhD.
National School of Political Studies and Public Administration, Romania Assoc.

Prof. Ing. Andrej Trnka, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic  Assoc.

Prof. PhDr. Ján Višňovský, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Assoc. Prof. Mgr. Norbert Vrabec, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Mgr. Dáša Franić, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

PhDr. Jakub Končelík, Ph.D.
Charles University in Prague, Czech Republic 

Mgr. Peter Krajčovič, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Zuzana Kvetanová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Zdenko Mago, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Mgr. Juliána Mináriková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

PhDr. Peter Murár, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

Mgr. Lenka Rusňáková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic 

JUDr. PhDr. Martin Solík, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Scientific partners

• Art Research Centre of the Slovak Academy of Sciences, Slovakia
• The Polish Academy of Sciences (Branch in Katowice), Poland
• The Institute of Political Science of the Slovak Academy of Sciences, Slovakia
• The Centre for Innovation, Technology Transfer and Development Foundation of the University of Silesia, Poland
• The Polish PR Association, Poland
• Department of Communication, University of Vienna, Austria
• Faculty of Economics in Osijek, Josip Juraj Strossmayer University of Osijek, Croatia
• University of Malaya, Malaysia
• Belgorod National Research University, Russian Federation
• University of Lorraine, Nancy, France
• University of Malta, Malta

Contacts:

E-mail: megatrends.media(at)fmk.sk

JUDr. PhDr. Martin Solík, PhD.
Mgr. Lenka Labudová

Faculty of Mass Media Communication
University of Ss. Cyril and Methodius in Trnava
Nám. J. Herdu 2
917 01 Trnava
Slovak Republic