Megatrends and Media 2018

General information

Date: April, 24^th  – 25^th 2018
Time: 09.00 am
Place: Smolenice castle

The international scientific conference held annually by the Faculty of Mass Media Communication UCM in Trnava has become a traditional event attended and supported by renowned media studies theorists and researchers as well as media professionals. The goal of the conference is to present and exchange the current knowledge and experience reflecting media and trends connected to them nowadays (for more details, please see annotations of the individual sections).

Section 1: New Reality as Reflection of New Media Forms
Section 2: Reality in Digital Games
Section 3: Reality in Media Arts, Media Language and Media Education
Section 4: Marketing Dreams and Marketing Reality

Deadline for submitting applications and paper annotations: 10^th April 2018

Applications, as well as paper annotations are submitted via the electronic application form available at: http://bit.ly/megatrends-2018. In case you encounter any trouble filling and submitting the electronic application form or we can be of any other assistance, please do not hesitate to contact us.

Submission of annotations: 10^th April 2018
Submission of papers: 1^st May 2018

Conference fee

• 200 € – conference paper in English (these papers will be either published in conference proceedings, which are to be submitted for evaluation to prestigious international citation databases Web of Science, Scopus, ERIH PLUS, EBSCO, or offered to foreign academic journal indexed in Scopus database); in case of co-authorship, each co-author pays conference fee 80,- €, whether attending the conference or not,
• 100 € – conference papers submitted in Slovak, Czech, Polish or other languages or conference papers submitted in different languages (published in standard double-blind peer reviewed conference proceedings); in the case of co-authorship, each co-author pays conference fee 60,- €, whether attending the conference or not.

The conference fee covers rent of premises, printing conference materials and publication of reviewed conference proceedings, refreshment and evening banquet. Please note that the fee is paid only cash, during the registration procedures at the conference. In case this form of payment does not suit you, do not hesitate to contact us via the conference e-mail. Please note that the fee does not cover the costs for lunch and accommodation.

Food

• 24^th April 2018 – lunch = 10 €
• 25^th April 2018 – lunch = 10 €

Please note that fees for lunch are paid only cash, during the registration procedures at the conference. Lunch is optional; expressing your interest in having lunch is a part of the electronic application form. Other snacks and drinks served during the conference – including banquet dinner – are free of charge.

Programme

Tuesday 24^th April 2018
8.00 – 9.00 Registration of participants
9.00 –10.45 Opening ceremony and main part of the programme
10.45 – 11.00 Coffee break
11.00 – 12.30 Discussion sessions
12.30 – 13.30 Lunch
13.30 – 15.15 Panel discussion
15.15 – 15.30 Coffee break
15.30 – 18.00 Discussion sessions
18.30 Banquet with entertainment programme

Wednesday 25^th April 2018
8.00 – 9.00 Registration of participants
9.00 – 10.30 Discussion sessions
10.30 – 10.45 Coffee break
10.45 – 12.30 Discussion sessions
12.30 – 13.30 Lunch
13.30 Closing ceremony

The participants will be provided with the detailed schedule of discussion sessions and programme at the registration. Digital version is available below.

Accommodation

Smolenice Castle: 1 person = 35 €/1 night (Accomodation in a single room costs 50 €/night)

Please note that the accommodation fee is paid in cash during the registration procedures. In case you are interested in this service, please express your interest by choosing this option included in the electronic application form.

Summary of the most important data and information:

• ^10th April 2018 – deadline for submitting applications with annotation
• 1^st May 2018 – deadline for submitting papers (having the annotation approved)
• 24^th – 25^th April 2018 – date of the conference

Application

Sections

Discussion sessions will be divided into the following sections:

• Section 1: New Reality as Reflection of New Media Forms
• Section 2: Reality in Digital Games
• Section 3: Reality in Media Arts, Media Language and Media Education
• Section 4: Marketing Dreams and Marketing Reality

1. New Reality as Reflection of New Media Forms

Chairs: prof. PhDr. Hana Pravdová, PhD. – doc. PhDr. Dana Petranová, PhD. – doc. PhDr. Ján Višňovský, PhD.

DISCUSSION TOPICS:

• visual culture of the digital media, media spectacularity,
• reality versus fiction in media production, special effects and computer-generated imagery,
• banalisation of culture in the online environment,
• products of tabloid journalism in the digital age and other eye-catching media portrayals,
• multi-platform concepts of journalism and media audiences,
• hybridisation of journalistic genres in the era of digital media,
• theoretical and methodological reflection on genres in the online environment,
• social media and transformation of their recipients’ lifestyles,
• authenticity and reliability of news,
• portmanteau words related to media entertainment – ‘-tainments’ in present-day media,
• entertainment (charitainment, evangelitainment, iuristainment, sportainment).

2. Reality in Digital Games

Chairs: doc. PhDr. Slavomír Magál, PhD. – PhDr. Peter Murár, PhD. – Mgr. Zdenko Mago, PhD.

DISCUSSION TOPICS: 

• digital games in relation to the current social, cultural and media reality,
• realism of digital games as an independent variable within the research on digital games,
• cyclic character of trends in digital games’ visual processing,
• virtual reality and digital games – the past, the present, the future,
• establishment and popularisation of electronic sports in the society,
• alternative games in reality and other trends in game marketing,
• attitude shifts within the discourse on ‘positive and negative aspects of digital games’,
• gamification of reality.

3. Reality in Media Arts, Media Language and Media Education

Chairs: prof. PhDr. Miloš Mistrík, PhD. – prof. PhDr. Nataliya Panasenko, DrSc. – doc.  Mgr. Norbert Vrabec, PhD.

DISCUSSION TOPICS:

• digital media – do they represent other realities and values than ‘old’ theatre and film?,
• video art, its own language and portrayals of the contemporary decompiled world,
• art in digital games, or just an eye illusion?,
• digital media – the end of the material reality, the emergence of a hybrid virtual world?
• media education and the possibilities of developing critical thinking,
• media and information literacy in the era of social media and mobile communication,
• manipulation strategies, disinformation and propaganda in the media space and ways of identifying them thanks to critical thinking,
• pedagogical, psychological, sociological and other aspects of developing media and information literacy of children and adolescents.

4. Marketing Dreams and Marketing Reality

Chairs: prof. Ing. Jaroslav Světlík, PhD. – doc. PhDr. Ľudmila Čábyová, PhD. – Mgr. Dáša Mendelová, PhD.

DISCUSSION TOPICS:

• things that create differences between marketing dreams and marketing reality,
• keys to marketing success, tips to make your dreams come true,
• marketing priorities in 2018, future trends in marketing communication,
• innovative marketing strategies, success in brand marketing and ways of fulfilling dreams of our customers,
• the post-digital era as a dream and reality,
• dreams in the augmented reality and virtual reality,
• traditional marketing tools and media as parts of a successful reality,
• economic aspects of marketing and media communication,
• dreams and reality in the non-profit spheres (culture, education, art, healthcare, etc.).

Guidelines for authors

Submission of annotations: 10^th April 2018
Submission of papers: 1^th May 2018

Please send your papers in English, Slovak, Czech or other language (max. 20 standard pages) including abstracts, key words (abstract and key words must be submitted in two language versions – mother language and English), illustrations, charts and bibliography in text editor MS Word by the date mentioned above at the latest to the e-mail address: megatrends-media@fmk.sk.

We kindly ask you to use the pre-set paper template available below.

Text format

• Font type: Times New Roman
• Font size: 12 pt
• Alignment: justified
• Spacing: 1
• All margins: top and bottom 2,5 cm, right and left 2 cm
• Chart description: above the chart, including the reference
• Illustration description: under the illustration, including the reference
• Bibliographic references or notes: please use numbered footnotes on the relevant page in accordance with citation rules.

Content arrangement of the paper

Please see paper template available below.

• Title of the paper in English (14 pt, bold, CAPITAL letters, align centre)
• Name and surname of the author/authors (14 pt, italics, align centre)
• Abstract in English – max. 15 lines
• Key words in English – max. 10 words
• Titles of the chapters (14 pt, bold)
• Text of the paper
• List of references – according to FMMC´s citation rules
• Contact details – name(s) of the author/authors with full academic degrees, name and address of the affiliated organisation, e-mail(s) of the author/authors (align left).

In case the contributions meet the given requirements, the received papers will be published in peer-reviewed conference proceedings. All texts as submitted must be original, so-far-unpublished (please see the Editorial Policy tab).

Conference outputs:

• Selected papers written and submitted in English will be published in the scientific journal European Journal of Science and Theology (EJST) which is indexed in the Scopus database. The journal’s editorial board (in cooperation with the scientific committee of the conference) will perform selection of the best texts that are also relevant to EJST´s scope and scholarly orientation. The selected works will be published by the end of 2018.
• Conference proceedings in English submitted for evaluation to databases Web of Science, Scopus, ERIH PLUS, EBSCO (please note that the selected texts have to meet all requirements related to academic texts in English; the highest quality of professional translation is required).
• Conference proceedings that include papers submitted by authors who wish to publish their conference contributions in Slovak, Czech, Polish or any other language than English.

Important notice:
We would like to inform the conference participants that all annotations of conference papers will be assessed by the scientific committee of the conference. Please note that the annotations have to match scientific, linguistic, stylistic and ethical criteria related to publishing academic texts of this kind.

Files to download:
Megatrends and Media: template of contribution [84.5 KB, application/msword]

Editorial Policy

„Megatrends and Media“ are scientific peer reviewed conference proceedings published annu­ally by the Faculty of Mass Media Communication at UCM in Trnava. The proceedings are dedicated to present the most significant theoretical, research and professional contributions to the international scientific conference “Megatrends and Media” in order to provide the selected pa­pers with wider scientific and professional recognition.

Files to download:
Megatrends and Media: Editorial Policy [312.0 KB, application/pdf]

List of reviewers

Prof. PhDr. Miloš Mistrík, DrSc.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. Diab Al-Badayneh
Mutah University, Amman, Jordan

Prof. Dr. Peter A. Bruck,Ph.D.
Research Studios Austria Forschungsgesellschaft mbH, Austria

Prof. David Buckingham, PhD., MA, BA
Loughborough University, United Kingdom

Prof. Dr. Alexander Fedorov
Anton Chekhov Taganrog State Pedagogical Institute, Russian Federation

Prof. PhDr. Slavomír Gálik, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. dr. hab. Iwona Hofman
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. Dr. sc. Denis Jelačić
The University of Zagreb, Croatia

Prof. Dr. Friedrich Krotz
University of Bremen, Germany

Prof. Małgorzata Łuszczak
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. PhDr. Hana Pravdová, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. Jozef M. M. Ritzen
The United Nations University, The Netherlands

Prof. José Manuel Pérez Tornero, PhD.
Universitat Autonoma de Barcelona, Spain

Assoc. Prof. Stefan Stanciugelu, Ph.D.
National University of Political Studies and Public Administration in Bucharest, Romania

Assoc. Prof. PhDr. Ľudmila Čábyová, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Krzysztof Gajdka, PhD.
University of Economics in Katowice, Poland

Assoc. Prof. PhDr. Zora Hudíková, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Mgr. Ondřej Roubal, Ph.D. 
University of Finance and Administration, Czech Republic

Assoc. Prof. Mgr. Art. Jozef Sedlák
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Andrei Taranu, PhD.
National School of Political Studies and Public Administration, Romania

Assoc. Prof. Ing. Andrej Trnka, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. PhDr. Ján Višňovský, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Michal Kabát, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Dáša Mendelová, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Juliána Mináriková, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

PhDr. Peter Murár, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Organizers

Contacts:

E-mail: megatrends-media@fmk.sk

JUDr. PhDr. Martin Solík, PhD.
Mgr. Lenka Rusňáková

University of Ss. Cyril and Methodius in Trnava
Faculty of Mass Media Communication
Nám. J. Herdu 2
917 01 Trnava
Slovak Republic