Megatrends and Media Conference Proceedings

Editors:
Mgr. Monika Prostináková Hossová, PhD.
Assoc. Prof. PhDr. Jana Radošinská, PhD.
JUDr. PhDr. Martin Solík, PhD.

Publisher:
Faculty of Mass Media Communication
University of Ss. Cyril and Methodius in Trnava
Nám. J. Herdu 2
917 01 Trnava
Slovak Republic

Periodicity:
Published annually (one issue per year)

About:
Megatrends and Media is conference proceedings from the mass media and also marketing communication field.

Conference Proceedings (issues):

ISSN 2729-7403

Scientific Board:
Prof. PhDr. Miloš Mistrík, DrSc.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Prof. PhDr. Nataliya Panasenko, DrSc.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Prof. Diab Al-Badayneh
Mutah University, Amman, Jordan

Prof. Dr. Peter A. Bruck, Ph.D.
Research Studios Austria Forschungsgesellschaft mbH, Austria

Prof. David Buckingham, PhD., MA, BA
Loughborough University, United Kingdom

Prof. Dr. Mark Deuze
University of Amsterdam, the Netherlands

Prof. Dr. Alexander Fedorov
Anton Chekhov Taganrog State Pedagogical Institute, Russian Federation

Prof. PhDr. Slavomír Gálik, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Prof. Dr. sc. Denis Jelačić
The University of Zagreb, Croatia

Prof. Dr. Friedrich Krotz
University of Bremen, Germany

Prof. PhDr. Hana Pravdová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Prof. Jozef M. M. Ritzen
The United Nations University, the Netherlands

Prof. José Manuel Pérez Tornero, PhD.
Universitat Autonoma de Barcelona, Spain

Assoc. Prof. PhDr. Ľudmila Čábyová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Krzysztof Gajdka, PhD.
University of Economics in Katowice, Poland

Assoc. Prof. PhDr. Marek Hrubec, Ph.D.
Centre of Global Studies, Czech Academy of Sciences, Czech Republic

Assoc. Prof. PhDr. Zora Hudíková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. PhDr. Jana Radošinská, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Mgr. Ondřej Roubal, Ph.D.
University of Finance and Administration, Czech Republic

Assoc. Prof. Mgr. Art. Jozef Sedlák
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Stefan Stanciugelu, Ph.D.
National University of Political Studies and Public Administration in Bucharest, Romania

Assoc. Prof. Andrei Taranu, PhD.
National School of Political Studies and Public Administration, Romania

Assoc. Prof. Ing. Andrej Trnka, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. PhDr. Ján Višňovský, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Mgr. Norbert Vrabec, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Dáša Franić, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

PhDr. Jakub Končelík, Ph.D.
Charles University in Prague, Czech Republic

Mgr. Peter Krajčovič, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Zuzana Kvetanová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Zdenko Mago, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Juliána Mináriková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

PhDr. Peter Murár, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Lenka Rusňáková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

JUDr. PhDr. Martin Solík, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Editorial Policy:
“Megatrends and Media” is a reviewed conference proceedings published annually by the Faculty of Mass Media Communication UCM in Trnava. The conference proceedings is dedicated to present the most significant theoretical, research and professional contributions to the international scientific conference “Megatrends and Media” in order to provide the selected papers wider scientific and professional recognition. The papers are written exclusively in English; all of them are reviewed and selected by the scientific committee of the conference proceedings. The editors of “Megatrends and Media” conference proceedings consistently respect the principles of securing contentual and formal relevance of the published texts via set criteria, they actively participate in domestic and foreign academic cooperation in the name of scientific-research progress and expansion of existing set of knowledge from the fields of marketing and media communications and related topics and issues. In case the published text (or manuscript intended for publication) violates the principles of ethical or professional approach to citing works of other authors; eventually if the entire texts or their parts are proven to be plagiarisms or own works already published in the past or simultaneously in several other specialized publications, the authors and co-authors take on the full responsibility. The editors of “Megatrends and Media” consistently mind the need to avoid similar situations and after acceptation of final versions of manuscripts they check in detail adhering to professional procedures of scientific text creation and ethical principles associated with citing and paraphrasing works of other authors. Publishing in “Megatrends and Media” is not liable to any form of payment or voluntary financial gift.

 
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