Marketing Identity 2013

Conference programme

04. 11. 2013 (Monday)
08.00 – 09.00 Registration of participants
09.00 – 10.30 Opening ceremony and GranáTT award
10.30 – 10.45 Coffee break
10.45 – 12.00 Main speeches, discussion
12.00 – 13.30 Lunch
13.30 – 15.00 Panel discussion
15.00 – 15.30 Coffee break
15.30 – 17.30 Main speeches, discussion
From 18.30 Banquet with entertainment programme

05. 11. 2013 (Tuesday)
08.00 – 09.00 Registration of participants
09.00 – 10.30 Main speeches, discussion
10.30 – 10.45 Coffee break
10.45 – 12.00 Main speeches, discussion
12.00 – 13.30 Lunch

Application

Binding application for the conference

The conference will be to apply for until October 20th, 2013 through an electronic application form via the Internet. To complete and send off the application, please click on e-form. If you need any help ith completing this form, please feel free to reach Ing. Bezáková, Mgr. Mendelová or Mgr. Mužíková.

Selected papers written in english language will be published in separate proceedings, which will be sent for indexing in external databases (EBSCO, CEEOL and Index Copernicus, Scopus and Web of Science).

Conference fee = € 80.00

The fee includes renting of the venue, refreshment and lunch, printing of conference materials and publication of reviewed conference proceedings (printed conference proceedings of annotations and conference proceedings on CD). It is to be paid in cash at the registration on the day of the conference. If you cannot pay it in cash at the registration, please contact Ing. Bezáková, Mgr. Mendelová or Mgr. Mužíková.

Catering

November 4th, 2013 – Lunch = € 10.00
November 5th, 2013 – Lunch = € 10.00
It is to be paid at the conference venue. In case of interest, please indicate it in the application form.

Transport

Transport to the venue of the conference is individual; each participant will cover travel expenses at his / her own costs. Please note that all participants who decide to travel by car, as a result of complicated traffic situation in the city of Trnava, should reckon with traffic jams. We recommend using Route 51 on the road. Cars can be parked in the parking lot right next to the castle. It is possible to provide transportation from the city of Trnava to the Smolenice Castle by bus, which will leave the Railway station in Trnava at 7.45 a.m. and the building of the University of Ss. Cyril and Methodius in Trnava, from the Square of J. Herdu at 8.00 a.m. The transport by the bus is paid by the university. If you are interested in transportation from Trnava to Smolenice and back again, please, address your request to  Ing. Bezáková, Mgr. Mendelová or Mgr. Mužíková.

Accommodation

The Castle of Smolenice: price (1 person) = € 30.00 per night
(It is to be paid on the spot. In case of interest it is necessary to book it in the e-application.)
Other individual accommodation options in the city of Trnava may be found by clicking on: www.trnava.sk.
We are looking forward to your participation!

Sections

Conference Sections

The sessions of conference participants will be realized within the following sections:

Section 1: Design identity
Section 2: Generation identity
Section 3: Digital identity
Section 4: CSR identity

1. Design identity

Scientific guarantors: doc. PhDr. Slavomír Magál, CSc. – Mgr. Martin Klementis, PhD.

Design often compels to think about certain phenomena of objects in society, only in its final form and more in its aesthetic or artistic expression. Inherently, design is not just creating the thing of beauty or visually appealing, but mainly the functional one. That is to be done in the broadest sense. Modern perception of design is mainly supposed to act functionally, towards the everyday needs of man, from early grasping a cup of coffee, reading an e-mail via phone, using cutlery, through picking up a car and moving to work without any adverse traffic conditions, until nonstop communication via social networks with family and closest friends. Every sphere of human being requires fulfilling human needs by the most optimal way and by a suitable and ideal solution for the given situation. A person comes into close contact with design in every bit of life, which is either offered as a final solution or eventually, he may itself enter into this process and simply „redesign“ the facts which matter for the better. And that is just the section entitled Identity Design, seeking to uncover the unique functional solutions, where design plays an important role and without human intervention, it would be impossible to carry things. If it comes to mobile application design for easy access to information outside the home, web design solutions to simplify the bureaucracy in offices, industrial design and simplification of technical and aesthetic approach, design of products for specific target groups, packaging design for better handling and use of products, graphic design, working environment design etc. Simply achieve identity design – the sum of all elements, needs of a man to one functional and attractive unit.

2. Generation identity

Scientific guarantors: prof. PhDr. Dušan Pavlů, CSc. – doc. PhDr. Ľudmila Čábyová, PhD.

History of human culture also tends to be characterized as the history of generations, which enter the history of mankind by its actions in various areas-science, technology ,art, education, forms of consumption, activities for the benefit of others etc. Section will try to grasp the problem in its more general sociologic-anthropological level. It will be done by the concretisation of these general assumptions in concentrated form, focusing on marketing segmentation and attempt efforts to grasp generational profiling and subjected its professional discourse in terms of consumption patterns, leisure, voluntary work for society, perception of help need, a number of other activities and forming lifestyle ways. The aspects of specific psychological determinants of generations profiling won’t be unnoticed, notably in terms of consumer habits.

3. Digital identity

Scientific guarantors: Ing. Artur Bobovnický, CSc. – PhDr. Peter Murár

Our life increasingly splits into two parallel worlds. There is our daily physical presence and our digital alter ego, summary of all available information about us, our companies, our digital identity as well. This picture becomes surprisingly colourful, with the increase in volume and diversity of information. It also becomes extremely valuable.
Digital identity presents some endless opportunities. How do the companies deal with it? At present, the majority of brands lack effective digital identity. Their involvement in social networks is generally non-conceptual, it looks more like social make-up, which is covered by actual appearance of company. That leads to lower relevancy and thus little interest as well. The section will focus on the communication aspects as follows:

Trusted brand building

Investors and consumers keep turning to social networks as LinkedIn, Google Profiles a Facebook to find out something about people or organizations before they start any business with them. Having digital identity is what facilitates confidence building.

Knowledge of the market and its opportunities

Platform of digital identity provides not only some necessary on-line presence and enhancing shareholder value to the company, but it also allows the on-line monitoring of mainstream groups that affect business in various fields.

Ease of supervision on-line reputation

Linking digital identities within the company allows managing an effective collective online brand reputation. This also creates more space to engage some investors, employees, but customers too. It also creates this space for building the image of accountability and credibility.

4. CSR identity

Scientific guarantors: doc. Ing. Anna Zaušková, PhD. – Mgr. Bc. Vladimíra Jurišová, PhD.

How to be in business in a way that wider range of people benefit from production results? This is the question as old as business itself. At present, more and more companies acquire the principles of corporate responsibility concept. Demand for the evidence of such enterprises grows proportionally with it. These questions are asked by the customers, employees, government, communities and stakeholders as well. The section called „CSR Identity“ creates the space for presentation of scientific-research activities results in the area of corporate responsibility – concept that helps to integrate some environmental, social and ethical criteria into management decisions. It will try to find the answers to some important questions, specifically, how can the principles of this concept be implemented not only by large multinational companies, but by small and medium-sized enterprises and thus facilitate the sustainable development of society. There is majority of these companies in Slovakia. The section will deal with the topic of effective communication of individual activities CSR and CSR reporting.

Editorial Policy

„Marketing Identity“ are scientific peer reviewed conference proceedings published annu­ally by the Faculty of Mass Media Communication at UCM in Trnava. The proceedings are dedicated to present the most significant theoretical, research and professional contributions to the international scientific conference “Marketing Identity” in order to provide the selected pa­pers with wider scientific and professional recognition.

The entire version of editorial policy document can be found below.

Files to download:

• Marketing Identity: Editorial Policy [328.5 KB, application/pdf]

List of reviewers

Dr.h.c. doc. Ing. Jozef Matúš, CSc., mim. prof.
prof. PhDr. Dušan Pavlů, CSc.
prof. Ing. Anna Zaušková, PhD.
doc. PhDr. Ľudmila Čábyová, PhD.
doc. PhDr. Slavomír Magál, CSc.
doc. PhDr. Dana Petranová, PhD.
Ing. Artur Bobovnický, CSc.
Mgr. Bc. Vladimíra Jurišová, PhD.
Mgr. Martin Klementis, PhD.
PhDr. Peter Murár, PhD.

Contact

E-mail: marketing.identity@fmk.sk

Ing. Zuzana Bezáková
+ 421 905 620 517

Mgr. Dáša Mendelová
+ 421 915 120 214

Mgr. Dáša Mužíková
+ 421  948 162 593

Organizational and programme committee:

PhDr. Katarína Ďurková, PhD.
PhDr. Daniela Kollárová, PhD.
Mgr. Vladimíra Jurišová, PhD.
Mgr. Martin Klementis, PhD.
PhDr. Peter Murár
Mgr. Denisa Kraľovičová
Mgr. Dáša Mendelová
Mgr. Dáša Mužíková
Mgr. Slávka Mazáková
Mgr. Matúš Stračiak
Ing. Zuzana Bezáková
Mgr. Stanislav Findra
Mgr. Jakub Ptačin
Mgr. Pavol Kyselica
Mgr. Peter Krajčovič
Bc. Matúš Hliboký

Scientific committee:

Dr. h. c. doc. Ing. Jozef Matúš, CSc., University of SS. Cyril and Methodius in Trnava
prof.dr.sc. Denis Jelačić, The University of Zagreb, Croatia
prof. PhDr. Dušan Pavlů, CSc., The University of Finance and Administration, Prague, Czech Republic
prof. Olga Byessonova, DrSc., Donetsk National University, Ukraine
prof. Iryna Seriakova, DrSc. Kiev national Linguistic University , Kiev, Ukraine
Prof. Diab Al-Badayneh, Mutah University, Amman, Jordan
doc. Ing. Aleš Hes, PhD., Czech Agricultural University in Prague, Czech republic
doc. Ing. Rudolf Rybanský, CSc., University of SS. Cyril and Methodius in Trnava
doc. Ing. Anna Zaušková, PhD., University of SS. Cyril and Methodius in Trnava
doc. Ing. Alena Kusá, PhD., University of SS. Cyril and Methodius in Trnava
doc. Ing. Renata Nováková, PhD., University of SS. Cyril and Methodius in Trnava
doc. PhDr. Slavomír Magál, CSc., University of SS. Cyril and Methodius in Trnava
doc. Krzysztof Gajdka, PhD., University of Economics in Katowice, Poland
doc. Ing. Ivana Butoracová Šindleryová, PhD., International School of Management, Prešov, Slovakia
doc. Elena Agapova, PhD., State Pedagogical University, Petersburg, Russia
doc. PhDr. Ľudmila Čábyová, PhD., University of SS. Cyril and Methodius in Trnava
doc. PhDr. Hana Pravdová, PhD., University of SS. Cyril and Methodius in Trnava
Dr. Iulian Rusu, Gh. Asachi’ Technical University of Iasi, Romania
Assist. prof. Jože Kropivšek PhD., University of Ljubljana, Slovenia
Associate Professor Stefan Stanciugelu, Ph.D. National University of Political Studies and Public Administration in Bucharest, Romania
Paul Mihailidis, PhD., Emerson College, Boston, USA
Dr. Atul B. Borade, Jawaharlal Darda Institute of Engineering and Technology, Yavatmal, Maharashtra, India.
PhDr. Dana Petranová, PhD., University of SS. Cyril and Methodius in Trnava
Ing. Artur Bobovnický, CSc., University of SS. Cyril and Methodius in Trnava