Editors:
Prof. Ing. Alena Kusá, PhD.
Prof. Ing. Anna Zaušková, PhD.
Mgr. Zuzana Bučková, PhD.
Publisher:
Faculty of Mass Media Communication
University of Ss. Cyril and Methodius in Trnava
Nám. J. Herdu 2
917 01 Trnava
Slovak Republic
Periodicity:
Published annually (one issue per year)
About:
MARKETING IDENTITY is conference proceedings from the marketing and also mass media communication field.
Conference Proceedings (issues):
MARKETING IDENTITY – Offline Is the New Online
ISSN 2729-7527
Scientific Board:
Prof. Diab Al-Badayneh
Mutah University, Amman, Jordan
Prof. Dr. Peter A. Bruck Ph.D.
Research Studios Austria Forschungsgesellschaft mbH, Salzburg, Austria
Prof. Dr. Slavomír Gálik, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Prof. Dr.sc. Denis Jelačić
The University of Zagreb, Croatia
Prof. Ing. Alena Kusá, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Prof. Dr. Dušan Pavlů, CSc.
University of Creative Communication, Prague, Czech Republic
Prof. Dr. Hana Pravdová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Prof. dr hab. Marek Prymon
Wrocław University of Economics, Poland
Prof. Ing. Jarmila Šalgovičová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Prof. Ing. Anna Zaušková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Assoc. Prof. Ing. Jaroslav Bednárik, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Assoc. Prof. Ivana Bestvina Bukvić, PhD.
Josip Juraj Strossmayer University of Osijek, Croatia
Assoc. Prof. Dr. Ľudmila Čábyová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Assoc. Prof. Krzysztof Gajdka, PhD.
University of Economics in Katowice, Poland
Assoc. Prof. Ing. Aleš Hes, Ph.D.
Czech University of Life Sciences, Prague, Czech Republic
Assoc. Prof. Dr. Zora Hudíková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Assoc. Prof. Dr. Denisa Jánošová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Assoc. Prof. Ing. Zdenka Musová, PhD.
Matej Bel University in Banská Bystrica, Slovak Republic
Assoc. Prof. Mgr. Ondřej Roubal, Ph.D.
University of Finance and Administration, Prague, Czech Republic
Assoc. Prof. Ing. Rudolf Rybanský, CSc.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Assoc. Prof. Dr. Marek Švec, PhD., LL.M.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Assoc. Prof. Mgr. Norbert Vrabec, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Dr. Katarína Ďurková, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Dr. Daniela Kollárová, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Dr. Peter Murár, PhD.
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Dr. Iulian Rusu
“Gheorghe Asachi” Technical University of Iaşi, Romania
Editorial Policy:
“Marketing Identity” is a reviewed scientific journal published annually by the Faculty of Mass Media Communication UCM in Trnava. The journal is dedicated to present the most significant theoretical, research and professional contributions to the international scientific conference “Marketing Identity” in order to provide the selected papers wider scientific and professional recognition.
The papers are written exclusively in English; all of them are reviewed and selected by the scientific committee of the journal. The editors of “Marketing Identity” journal consistently respect the principles of securing contentual and formal relevance of the published texts via set criteria, they actively participate in domestic and foreign academic cooperation in the name of scientific-research progress and expansion of existing set of knowledge from the fields of marketing and media communications and related topics and issues. In case the published text (or manuscript intended for publication) violates the principles of ethical or professional approach to citing works of other authors; eventually if the entire texts or their parts are proven to be plagiarisms or own works already published in the past or simultaneously in several other specialized publications, the authors and co-authors take on the full responsibility. The editors of “Marketing Identity” consistently mind the need to avoid similar situations and after acceptation of final versions of manuscripts they check in detail adhering to professional procedures of scientific text creation and ethical principles associated with citing and paraphrasing works of other authors. Publishing in “Marketing Identity” is not liable to any form of payment or voluntary financial gift.